Marketing Your Event or Organization

Thursday, January 18, 2018
3:00 p.m.-5:00 p.m.
MCPL, Room 2A, second floor

Cost: Free but please register by going to http://mcpl.info/npc or by calling Ms. Bobby Overman at 812-355-7515

You're passionate about what you do; the mission of your organization, the magic of your event, but you struggle to convince news media to cover it. Writing a press release seems overwhelming and who to send it to, a great unknown. Does this sound familiar? Are you looking to refresh your marketing plan or develop one for the first time?

Join Danielle McCleland, Executive Director of BCT Management, Inc. the private non-profit which manages the Buskirk-Chumley Theater for a brief but vigorous program where we will: find the compelling story at the heart of your event or organization, develop talking points to share with all of your team members, establish a template press release that will eliminate the blank page jitters and practice pitching a story to a potential media outlet. 

Participants will leave the program with confidence in their ability to sell their event to potential donors/sponsors audiences and news outlets.